Working with the Jeff Paul program means advertising. Advertising, in turn, means traffic. If you want to draw traffic from search engines like Google or Yahoo, you have to understand how search engines work and what they look for. Search engines employ “crawlers” to browse the web based on how relevant the site and its content are to the users search. A search engine’s “crawler” looks for keywords, the accessibility of a site and its content.
A good article uses keywords and introduces information to a user to stimulate a purchase decision. Content and keywords are two problems that can be solved at the same time. A quick search for keywords can help fill your article with specific relevant terms the user is looking for. You can use wordtracker.com/gtrends to check for relevant keywords and see how often these items are actually being searched. By searching for keywords you may also find yourself with more than a few ideas for articles.
An article should be informative, but also to the point. An article should stay on topic and be direct. Remember that users are online looking for information, not products. What’s the best way to write an article? The Jeff Paul system recommends starting with research. If you already have product knowledge, try to find something about the product or service you didn’t know about before. Look for ways to “put a spin” on ideas that have already been explored. Determine the level of your audience. A large part of the strength of an article is how easy it is to comprehend. A strong article builds the foundation to a strong flow of traffic.
A site’s accessibility can be important as well. Is your site easily categorized? Can users browse your “news” page and still be able to get back to your “home” page? Are there too many links? Broken links? These types of minor issues can reflect poorly on your website and cause search engines to shy away from your site and choose someone else’s.
Part of the shortcuts to millions involves understanding what makes a search engine recognize a website, you can maximize your site’s potential in your rally run to the top of the search engine.
